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Digital Marketing Specialist

Talentica Software, a product development company, specializes in building technology products for Startups. Established in 2003, we have built technology products for 170+ Startups.

Talentica is listed among top employers in India and recently got recognition as Great Place to Work-Certified™ for FY23.

We are looking for a Digital Marketing Specialist for Pune location with considerable experience in SEO and performance marketing. You will be an individual contributor and as a part of the marketing team, you will play an integral role in our growth strategy.

What you will do?

  • Plan and execute SEO strategy to bring organic traffic primarily from US covering the entire marketing funnel with the end goal of bringing qualified leads.
  • Launch performance marketing campaigns on multiple online channels.
  • Work closely with external marketing agencies to deliver outcomes.
  • Compile, analyse and present reports on key performance metrics related to SEO and performance marketing, and suggest best course to improvise.
  • Drive experimentations through A/B testing and multivariate testing.
  • Work closely with content team and creative designers to enhance performance of digital marketing activities.

What we are looking for?

  • 3 years of experience in managing end-to-end on-page and off-page SEO activities to successfully generate relevant organic traffic.
  • Demonstrated ability to bring multiple focused website pages in top 3 organic searches based on focus keywords and targeted locations.
  • Exposure to running PPC ads on LinkedIn and Google Ads primarily focused on demand generation.
  • Basic understanding of creating marketing collaterals like landing pages, gated contents, blogs etc.
  • Good understanding of Google Analytics dashboard and reporting tools to generate data backed insights showcasing data-driven thinking.
  • Good understanding of buying journey and sales funnel.
  • Ability to influence stakeholders.
  • A degree in marketing or MBA/PGDM.

Why work with us?

  • Learning: We are investing heavily on a broad spectrum of marketing channels. You will get a lot of opportunities to work on new marketing tools and channels.
  • Scope for Work: You will not be limited by the job description. Nothing makes us happier than seeing you becoming a full stack marketer.
  • Growth: Once you’re a part of Talentica, only your performance matters. Not your education or past employers, not even your years of experience. Your growth is governed only by your actions and achievements.
  • Trust: We don’t bind our people with processes and policies. We seriously believe that work is more fun and productive in an open environment. We don’t just work together, we trust each other.
  • Best employer: Talentica is Great Place to Work-Certified™. We are recognized as among the top employers in India for FY23.

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