Top 4 learnings from implementing machine learning for startups

Every technology startup needs to embrace machine learning and artificial intelligence (AI) to stay relevant in their business. Thanks to the buzz around AI / ML and VC’s interest to see AI / ML in the decks used by founders to pitch their ideas, startups are figuring out ways to introduce machine learning into their products. And Machine learning, if implemented well, can have a direct impact on their ability to succeed and raise the next round of funding  for the company.  However, the path to implementation of machine learning solutions for a startup does come with a baggage of hurdles.

So why is it hard to leverage the machine learning-backed features for startups? Let’s go through the top considerations to implement ML for a startup and the right ways to address them-

1.   Availability of Data

A machine learning model is as good as the data used for training it.  For most startups, the biggest challenge is the availability of data, especially the one that is related to their business problem. Generic datasets are not useful when it comes to the unique problems that startups are trying to solve.  They would have to get hold of data for the feature they plan to roll out first. How does one get out of such a catch-22 situation?

One way to do this is to start with a simple machine learning model that can work with sparse data, refine it with rule-based extraction techniques, and roll out the model/ a subset of the feature to the customers.  For improving the model, try and set up a pipeline for a collection of labeled data.  Techniques such as data fingerprinting using autoencoders can also be used to incrementally develop the ML model.

2.   Choice of Model and Explainability

With the spiraling popularity of neural networks and their success in case of face recognition and other object recognition problems, most startups tend to implement neural networks to solve business problems. Some of the challenges faced while implementing neural network-based solutions are-

  • Neural networks need substantial amounts of data training
  • Explainability, which is a big necessity for startups in FinTech and healthcare domains, could be a challenge

Machine learning models based on regression, decision trees, and Support Vector Machine (SVM) can serve as a good starting point.

3.   Data Pipeline

Why do we need a data driven pipeline when there is no data? Most people assume that once a model goes into production, the job is done. In reality, it’s just the beginning. The model performance in the test and production environments could vary based on the distribution and the size of data. Many times, the choice of the algorithm and learning algorithms depends on the scale of execution. One might need to compromise on the model accuracy and choose a simpler algorithm to ensure that the model scales and controls costs.

In order to measure the performance of the model in production and iteratively improve upon it, a data pipeline is required to collect data, label data, retrain the model, and validate before deployment. Setting up the right validation method is also a key challenge, which I shall be discussing later in a separate article.

4.   Right Expertise

Considering all the above tasks, every startup needs a data scientist with a deep mathematical background, problem-solving skills, and engineering expertise. Most Data Scientists and Machine Learning experts have a post- graduation degree in mathematics and are best at building complex models but are not necessarily good at implementing an incremental engineering solution.

Individuals excelling in both engineering and mathematical skills are rare to find and expensive to hire. But then, the question is- do we need data scientists? Can ML services such as AutoML or AmazonML do the job for us? Unfortunately, no. What these platforms provide is a set of tools for data analysis and model building. Startups still need a seasoned data scientist who would flawlessly discovers features, figure out the model, and choose the right validation method.

The idea of pairing up a data scientist with a product engineer works well. While the product engineer helps with the data pipeline and the extraction rules, the data scientist focuses on feature engineering, model development, and validation.


A machine learning solution can take considerable time to build, and it might require a year or two to attain absolute accuracy in terms of performance.  It also requires IT infrastructure to store and process the data, which could turn out to be an expensive pursuit. Startups cannot afford to wait for a year to figure out if the problem can be solved or not using of ML. So, it is imperative to know the efficacy of the solution as early as possible. In other words, fail fast.

Like the lean methodology for product development, startups need to adopt an iterative approach to ML model development – starting with simple models, setting up a data pipeline to collect labeled data, and move towards more complex algorithms.

Object detection with Turi Create and augmentation using ARKit


Over the past few years, the use of Machine Learning to solve complex problems has been increasing. Machine learning (ML) is a field of computer science that gives computer systems the ability to “learn” (i.e. progressively improve performance on a specific task) with data, without being explicitly programmed.

Last year was a good year for the freedom of information, as titans of the industry Google, Microsoft, Facebook, Amazon, Apple and even Baidu open-sourced their ML frameworks. In this blog, let’s explore a framework provided by Apple named Turi Create. Continue reading Object detection with Turi Create and augmentation using ARKit

Data Fingerprinting to enable Incremental Improvement in Machine Learning Complexity


Many startups would like to incorporate a machine learning component into their product(s). Most of these products are unique in terms of the business, the data that is required to train the machine learning models, and the data that can be collected. One of the main challenges that these startups have is the availability of data specific to their business problem. Unfortunately, the quality of the machine learning algorithms is dependent on the quality of the domain specific data that is used to train these models. Generic data sets are not useful for the unique problems that these startups are solving. As a result, they cannot rollout a feature involving machine learning until they can collect enough data. On the other hand, customers ask for the product feature before their usage can generate the required data. In such a situation, one needs to rollout a machine learning solution incrementally. For this to happen, there must be a synergy between the data and the algorithms that have the ability to process this data. To enforce this synergy, we propose a computational model that we refer to as “Data Fingerprinting”. Continue reading Data Fingerprinting to enable Incremental Improvement in Machine Learning Complexity